BeautyonTapp
UX heuristics for BeautyonTapp website
UX heuristics for BeautyonTapp website
UX heuristics for BeautyonTapp website
Beauty on TApp is a 100% woman owned beauty online store that specializes in retailing the best in skincare, haircare and selfcare products. In 2015 we launched a mobile application that helped users search for beauty services in an area of their choice. Services listed on the application included make up artists, braiders, skin therapists, etc. We also had a beauty brand directory which helped users search for niche beauty brands. It was quite difficult to monetize this business model so we had to pivot our business to ensure that we could pay our bills. This led to us launching a cosmetics e-tailing platform that initially sold the same brands we had listed on the App directory.
Beauty on TApp is a 100% woman owned beauty online store that specializes in retailing the best in skincare, haircare and selfcare products. In 2015 we launched a mobile application that helped users search for beauty services in an area of their choice. Services listed on the application included make up artists, braiders, skin therapists, etc. We also had a beauty brand directory which helped users search for niche beauty brands. It was quite difficult to monetize this business model so we had to pivot our business to ensure that we could pay our bills. This led to us launching a cosmetics e-tailing platform that initially sold the same brands we had listed on the App directory.
Beauty on TApp is a 100% woman owned beauty online store that specializes in retailing the best in skincare, haircare and selfcare products. In 2015 we launched a mobile application that helped users search for beauty services in an area of their choice. Services listed on the application included make up artists, braiders, skin therapists, etc. We also had a beauty brand directory which helped users search for niche beauty brands. It was quite difficult to monetize this business model so we had to pivot our business to ensure that we could pay our bills. This led to us launching a cosmetics e-tailing platform that initially sold the same brands we had listed on the App directory.
I took the opportunity to do a re-design and some branding concepts. This is not affiliated with the company it is a CONCEPT. My goal was to tweak some of the graphical work that was on the site and yes my ocd did not allow me to get away with not alliging all components.
Here are some changes that were made:
My main focus was more on the hero section as I feel is the most important part of your entire website which does speak to how your seo gets affected. ", it does not only serve as a user's first glimpse of your company but is a key part of the user experience of your site." quoted from google.
Ensuring that the website design is visually appealing, with high-quality images and a cohesive color palette that reflects the brand's aesthetic. Use attractive visuals of products, models, and beauty inspirations to engage users.
Provide clear and intuitive navigation that allows users to easily find products, categories, and information they are looking for. Use descriptive labels and organized menu structures to guide users through the website seamlessly.
Beauty E-Commerce & E-Tailing
Through extensive user research, we discovered that many begineer gamers felt overwhelmed by the technology and controls on gaming sites. To address this, we created a simple and intuitive interface that allows beginners to easily adjust their level of assist and monitor their progress accordingly.
This brand is steady stable with clientele and had turned followers into retentional clientele with their products, and so my re-design are a conept that i believe would just wrap the gift fully. I believe my skills would intergrate well with their brand and especially in campaigns and advertising.
Incorporating these UX heuristics into the design and development of a beauty website, you can create a user-centric and engaging platform that effectively showcases products, builds trust with customers, and drives conversions.
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